If you are planning to generate money online, establishing an e-commerce portal can be a very good way to start. However, if you are looking forward to generating increased online sales, just having an e-commerce portal is not enough. To hike your e-tail sales, you need to build some robust online marketing strategies that can drive traffic to your site and give you better conversions.
That being said, what can you do to make people purchase from your e-commerce site? How can you increase your online sales and expect higher ROI? Well, if these are your concerns, this article will help you to find the relevant solutions. Here are some of the common yet effective tips and tricks to help you get increased sales on your e-commerce site:
Increase traffic with Search Engine Optimization (SEO)
Consider investing in strong and powerful SEO contents. SEO based contents have the power to improve your Google search rankings and drive traffic to your e-commerce website. SEO is the first and foremost aspect on which you should pay the highest focus when planning to set up your e-commerce portal online.
Focus on the Existing Customers
When online businesses start facing some kind of issues, they immediately feel that is because they do not possess enough customers. However, this is not a fact. Rather than aiming at only customer acquisition, start improving your strategies for customer retention. Your loyal customers can have a huge positive impact on your e-commerce portal. In comparison to the new customers, your loyal customers:
- Add number of products to their online shopping cart.
- Have an increased conversion rate.
- Generate much more revenue every time they come to your site.
Make Use of Video Demonstrations
Your customers enjoy videos. In fact, according to recent surveys, videos have the highest ROI in comparison to other online marketing strategies. The websites having videos are regarded to make the average customer spend near about 88 percent increased time over their online portal. Videos can create increased interest as well as engagement in whatever you are selling on your e-commerce platform.
Use Pictures when Adding Customer Testimonials
Customer testimonials and reviews are one of the best ways of showing the quality of your products. That being said. However, a simple text from some faceless and nameless individual is not that convincing. So, go that extra mile and add a picture as well as include the full name of the person.
Offer More Discounts
It may seem simple, but the fact is, not many e-commerce platforms are offering great discounts. If you are stressed about your profitability, just make use of a good old marketing strategy. Increase the base cost of all the items and put them on sale. It is simple.
As the number of customers shopping online is increasing rapidly, the competition is also increasing at the same pace. To beat your rivals, all you need is an unbeatable marketing strategy. The above tips will help you in driving increased traffic to your website and generating sales.