The introduction of the World Wide Web in 1991 forever changed the face of business. Over the past eighteen years the technology has shaped the way consumers interact with each other and how they make purchasing decisions. Corporate websites have become necessary business tools which can develop a contact bases and expand market reaches.
Websites have become fundamental communication devices for large and small business alike. Replacing both telephones and fax machines as the primary source of contact. If structured properly a website can leverage a business into its next phase of success. It can establish a company as a serious contender in the global market place. A well organized website incorporates professional design techniques and copy generation. This ensures that the site is appealing for those depending on the internet to find information.
A website can also develop a point of contact for consumers. This is of particular importance for small business with little time to spare on the phone. Small businesses generally have all employees fielding sales calls (from operations to accounting staff). Most of which have little customer service training and experience. A website can work to reduce sales inquires and improve their responses. By providing all pertinent company information online consumers can field questions independently. In this context a website can serve to answer the telephone, record information and drive sales with little expense to the company.
The online presence which a website develops can improve a business’s market reach. A company can shift from performing locally to succeeding globally. This is one of the largest benefits of the internet as it connects people around the world and enables simplified global exchanges. Critical to such an exchange is search engine optimization (SEO). This tool ensures that a website is easily found by consumers. Utilizing simplified navigation systems both within and outside this site, it targets consumers at the onset of product or service searches. SEO works to take business away from competitors by focusing on the correct target market.
In conclusion, a website is a necessary marketing tool for developing a contact base and enabling a business to act globally. In order for a company to succeed it must participate online with modern web designs and SEO techniques. This will ultimately drive traffic and produce sales.