Content is one of the most important aspects of SEO, as any SEO consultant will tell you. Of course, effective SEO involves more than just content, but it certainly makes up a significant factor. But how best to maximize the effectiveness of your content for SEO purposes?
Here is a simple guide on some of the things you can do.
The main pages of your website should all be focused on one keyword each. Some of the pages may have more keywords, such as the home page, but in general, one keyword per page is good SEO practice. Look at search engine optimization experts website for more information about the best SEO expert.
For your main products and services pages, divide the content up so that each page covers a specific topic. For example, if you are running a shop selling clothing, don’t just create pages for men’s, women’s, and children’s clothing, but divide each of these up further into trousers, jumpers, t-shirts, brands, colors, etc. The more specific you can be, the better because it will allow you to focus on more keywords and will also help your customers to find what they are looking for.
On each page, you also want to focus on using the keyword in the right places. The title, the H1 tag, and the first and last sentences are the most important places, and then if you can fit it into other sites naturally do so – don’t overdo it.
Write Regular Blogs
Blogs are a great way to create regular keyword-targeted content for your website and a favored method of any good SEO consultant. If you post to a blog one or more times a week, then you can target a wide range of keywords that you may not be able to focus on with your other service pages.
This is especially useful for longtail keyword phrases that have less competition and are very specific, so bring in more targeted customers.
Blogs also seem to get indexed more quickly by the search engines, so this is a great way to get quick results when targeting a keyword, primarily if you are focusing on a keyword with little competition.
You don’t have to stick to on-site content for your SEO efforts. You can create keyword-optimized content to distribute to other channels, including guest posts for different industry blogs, article directories, and press release directories. All of these will enable you to create keyword-rich content and build keyword-embedded links back to your website, which is another crucial factor in an effective SEO strategy.
Start Your SEO Content Strategy Today
SEO can take some time before it starts to produce results. If you hire an SEO consultant, then the process can be sped up. Still, if you are going about it yourself, then it is essential to always have SEO in mind when you create new content, whether for your site or to distribute to other websites.
It’s best to start as early as possible, so make sure that you make use of the simple strategies above with all your content from now on, and you can begin to take advantage of all the benefits of SEO.