Maybe you’re struggling to bring up sales after a bad quarter. Maybe you’re doing just fine financially, but you’d still like to attract new shoppers with more aggressive ads. If you’re ready to boost your sales and increase your number of loyal customers, here are just a few tips for marketing your business!
1. Get on Social Media
It’s 2018. There’s no excuse for your business not to be on social media. Even if you don’t have time to juggle multiple accounts on multiple platforms, you should at least create a Twitter where customers can reach out to you with comments and questions. You want them to feel connected to your brand, and this means having access to you on a real-time website.
2. Know Your Demographic
Understanding your demographic is a very important part of creating effective advertising campaigns. Ads aimed at 12-year-old girls should be much different than marketing techniques geared towards 40-year-old men! Do some research and figure out who’s really shopping at your company. Then use targeted marketing tactics to reel them in.
3. Advertise Your Methods
If all of your jewelry is crafted by hand, make sure to say so. If you’re using a top-of-the-line fluidizer to mix your industrial materials, include a picture of the machine on your website. You want your customers to know exactly how much care and consideration goes into the handling of their products.
4. Upsell Everything
“Upselling” is a time-honored sales tactic where you try to encourage the customer to buy more than they intended. For example, instead of creating a banner ad for a single paperback book, you might advertise the entire box set. Customers can still find the individual books on your website; you’re just putting the bulk of your advertising efforts into the set.
These are just a few ways to get your business noticed. There are many more, so don’t feel like you’re limited to the suggestions listed here; they’re simply a starting point for other ideas and epiphanies. The sky is the limit when it comes to brand advertising!