Tips to increase sales from E-commerce site

If you are planning to generate money online, establishing an e-commerce portal can be a very good way to start. However, if you are looking forward to generating increased online sales, just having an e-commerce portal is not enough. To hike your e-tail sales, you need to build some robust online marketing strategies that can drive traffic to your site and give you better conversions.

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That being said, what can you do to make people purchase from your e-commerce site? How can you increase your online sales and expect higher ROI? Well, if these are your concerns, this article will help you to find the relevant solutions. Here are some of the common yet effective tips and tricks to help you get increased sales on your e-commerce site:

Increase traffic with Search Engine Optimization (SEO)

Consider investing in strong and powerful SEO contents. SEO based contents have the power to improve your Google search rankings and drive traffic to your e-commerce website. SEO is the first and foremost aspect on which you should pay the highest focus when planning to set up your e-commerce portal online.

Focus on the Existing Customers

When online businesses start facing some kind of issues, they immediately feel that is because they do not possess enough customers. However, this is not a fact. Rather than aiming at only customer acquisition, start improving your strategies for customer retention. Your loyal customers can have a huge positive impact on your e-commerce portal. In comparison to the new customers, your loyal customers:

  • Add number of products to their online shopping cart.
  • Have an increased conversion rate.
  • Generate much more revenue every time they come to your site.

Make Use of Video Demonstrations

Your customers enjoy videos. In fact, according to recent surveys, videos have the highest ROI in comparison to other online marketing strategies. The websites having videos are regarded to make the average customer spend near about 88 percent increased time over their online portal. Videos can create increased interest as well as engagement in whatever you are selling on your e-commerce platform.

Use Pictures when Adding Customer Testimonials

Customer testimonials and reviews are one of the best ways of showing the quality of your products. That being said. However, a simple text from some faceless and nameless individual is not that convincing. So, go that extra mile and add a picture as well as include the full name of the person.

Offer More Discounts

It may seem simple, but the fact is, not many e-commerce platforms are offering great discounts. If you are stressed about your profitability, just make use of a good old marketing strategy. Increase the base cost of all the items and put them on sale. It is simple.

As the number of customers shopping online is increasing rapidly, the competition is also increasing at the same pace. To beat your rivals, all you need is an unbeatable marketing strategy. The above tips will help you in driving increased traffic … Read More

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Deciding between keeping in-house vs. remote employees

Every business owner must have faced some difficulties at one point or the other due to the excess of work without sufficient time to address it. Such types of scenarios call for an additional investment of human capital which subsequently imply towards the need for recruitment of new employees. However, as a business owner, you might be troubled by the confusion about hiring in-house or remote employees. But which one is suited for you and your business needs?

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The choice can be quite tough if you are not able to weigh the advantages and disadvantages of each alternative. In the following discussion, let us explore the implications of hiring in-house employees as compared to remote employees.

Advantages of remote working employees

First of all, let us reflect on the positive aspects of hiring remote working employees.

Time savings

Remote working employees do not have to spend their time in commuting to the office location thereby saving a considerable amount of time for them that can be contributed to work.

Stay away from drama

Remote working employees can keep away from the workplace drama that is an inevitable aspect when a group of people works side by side for a substantial time. There could be many people with varying traits in the workplace such as an individual who complains frequently or a customer who won’t stop ranting. Through remote working, employees can work in a calm and relaxed environment where they can be themselves in their work without worrying about the person next to them.

More power to employees!

Remote working employees are liable to identify an explicit sense of control over their job. They can prioritize tasks as well as decide their working hours and other aspects of the job such as dressing and the workstation decor. This helps employees to know that they have control over their lives and subsequently contributes to their productivity.

Based on an evaluation of these advantages for remote working employees, an organization could be able to reap the benefits of productivity alongside reducing congestion of space at the workplace.

Positives of in-house employees

Now, let us outline the positive aspects that can be found in the case of in-house employees.

Better control and management

Hiring in-house employees provide better opportunities for management and control over employees. This makes them suitable for long term projects which would require the credible involvement of employees for an extended period. In-house employees could be hired with minimum skill and competency levels and later on trained through team members for achieving precision and effectiveness in a particular task. In-house employees could also engage prominently in the development of necessary skills during the workflow.

Opportunity for trust

The in-house employees work with a business every day physically, and the owner and management can feel their presence. This factor improves the opportunity for development of trust on an employee by the organization.

Development of professional relationships

Another potential advantage which can be noted in the case of in-house employees is … Read More

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